Tell Alexa to Donate to Toys for Tots this Holiday Season

On Giving Tuesday, Amazon.com launched a super easy way for customers to donate a toy to a to Toys for Tots via Alexa by saying, “Alexa, donate to Toys for Tots.” That’s it.

This is the first time that customers can donate a product to a charity via voice shopping and better yet, Amazon will be matching customer donations throughout the end of the year – toy for toy – doubling customers’ contributions!

Watch this video to see how simple (and satisfying!) it is:

AlexaDonationDemo.jpg

Amazon is adding some unique features for customers with a conscience, enabling them to donate in several ways, and to charities who register with Amazon Pay to have two options that will allow their supporters to make donations using the information in their Amazon accounts:

  • Donations on Alexa devices, when donors speak ("Alexa, I want to make a donation")

  • Donations directly on their website, when donors click the “Donate with Amazon” button

For more information, read their press release here.

Kristin Shaw